In pursuance of our objectives we will

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Film In exceptional circumstances, such as extreme heat or cold or extremely long or short exposure times, it is also possible to switch to film. The big controversy surrounding the H3D is that it no longer supports third party backs, only Hasselblads own backs.

Hasselblad Star Quality standard. Tilt and Shift flexibility The digital capture unit can be used on view camera with tilt and shift functionality. Photographers who work with the H3D and the HCD 28mm lens will be amazed by the fullframe composition and unmatched wide angle image quality. In comparison with digital backs, the H3D delivers image quality with higher level of detail and true sharpness thanks to Hasselblads Digital APO Correction DAC and the advances of its new UltraFocus functionality.

The H3D thus offers choice of viewfinders for creative image composition.

The H3Ds fullframe concept offers unique control of image composition and with its new 28mm lens, the H3D allows photographers for the first time ever to take wide angle shots on 48mm sensor. Christian Poulsen, CEO of Hasselblad comments The digital revolution prompted many professional photographers to adopt highend 35mm DSLRs as their backup or even their main camera. But as the demanding photographers have become acquainted with the technology, the feedback weve had indicates that highend 35mm often doesnt offer the required image quality.

An H3D upgrade program is available for current H1D and H2D users. Hasselblad is firmly positioning itself as the preeminent provider of highend digital cameras with the launch of the Hasselblad H3D, the worlds first 48mm fullframe DSLR camera system. The H3Ds fullframe concept offers unique control of image composition and with its new 28mm lens, the H3D allows photographers for the first time ever to take wide angle shots on 48mm sensor.

In pursuance of our objectives, we will continue to focus on bringing to market digital products that offer flexibility and the best possible image quality, and on working with existing and new Hasselblad users to help them take full advantage of the UltraFocus and DAC functionality to ensure that outstanding images are produced by this extraordinary

We are confident that the H3D, the first product resulting from the new strategy, will set new standards for digital photography, even when compared with the best 35mm DSLR cameras and digital backs. Hasselblad has been deluged by requests from traditional camera back buyers for true wide angle photography and extended image quality. Were confident that in the H3D, logical evolution of the H1D and H2D, professional photographers will find the complete photographic solution for these needs.

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