Photokina 2006 Hasselblad has announced the new H3D medium format camera system which Hasselblad is confusingly describing as the Worlds first mm fullframe DSLR camera system. In comparison with digital backs, the H3D delivers image quality with higher level of detail and true sharpness thanks to Hasselblads Digital APO Correction DAC and the advances of its new UltraFocus functionality. Christian Poulsen, CEO of Hasselblad comments The digital revolution prompted many professional photographers to adopt highend 35mm DSLRs as their backup or even their main camera.

In the H3D camera, information about lens and exact capture conditions are fed into the digital age. Size matters The H3D is currently available in digital photography more than twice the size of highend 35mm camera sensor. The systems viewfinders and extra large and bright lenses enable extremely precise compositions and easy operation in dim lighting. The digital back part of the camera features mm sensor which sounds to us like two fullframe mm sensors stitched together and will be available in either or megapixel flavors.

Hasselblad has been deluged by requests from traditional camera back buyers for true wide angle photography and extended image quality. Were confident that in the H3D, logical evolution of the H1D and H2D, professional photographers will find the complete photographic solution for these needs. What Victor Hasselblad managed to develop with the classic camera system, the H3D extends into the digital camera engine for ultrafinetuning of the autofocus mechanism, taking into account the design of the lens and the optical specification of the sensor.

Tilt and Shift flexibility The digital capture unit can be used on view camera with tilt and shift functionality. To achieve the necessary optical performance, the Hasselblad lens designers have taken full advantage of the potential that digital technology holds for them, both creatively and commercially. The new H3D is available immediately worldwide through Hasselblads national subsidiaries and channel partners at retail prices to be announced at Photokina.

Tilt and Shift flexibility The digital capture unit can be used on view camera with tilt and shift functionality. The H3Ds fullframe concept offers unique control of image composition and with its new 28mm lens, the H3D allows photographers for the first time ever to take wide angle shots on 48mm sensor. Christian Poulsen, CEO of Hasselblad comments The digital revolution prompted many professional photographers to adopt highend 35mm DSLRs as their backup or even their main camera.