Getting the Most Clients for a Camera Business

Getting the Most Clients for a Camera Business

1421018_old_cameraCameras are one of those items that everyone uses.  As a matter of fact, we may not even realize how often we use one until we don’t have one readily available at the precise time that we need it.  Since cameras are in such high demand, it is rare to find a retail location that doesn’t carry some sort of camera.  This would make it seem that the camera business is an easy one to crack!  The demand is there and as long as you can offer something that the other guys don’t, it should be a piece of cake, right?  Wrong.  If you want to make it in the camera business, you have some work ahead of you.

 

Specialty Shops

 

If you are planning on opening a business that specifically offers cameras and camera accessories, you are going to have to work hard in order to get where you want to go.  While specialty shops may be rare and that might be the reason you think yours can make it, the fact is that it is hard to keep a specialty shop running, considering that cameras are available in pretty much any drug or departments store.  When you carry other inventory and offer a selection of cameras, you do not have to rely on the camera sales alone in order to make your profit and that is how many of the carriers are able to stay alive.  In order to attract customers to your specialty shop, you truly have to offer something unique.

 

Build Your Client Base

 

Well, if you are set on opening your camera business and you are sure you have something to offer that the other businesses don’t, it is time to consider your marketing strategy.  Your marketing strategy should reflect the type of business that you are running while still being aggressive enough for your company name to be a household name.  There are millions of people who use social media sites so you may want to consult a social media advertising agency to see how to best utilize social media to make your business a successful one.  You could also create personalized promotional products to attract new customers. It is definitely better than trying to sail those waters yourself, especially if you have never tried to launch a marketing campaign.

 

Your camera business can be successful but there is a long road ahead of you, most of it going uphill.  The successful camera shops around are generally companies that were established years ago and have had a chance to build a loyal client base.  Luring those clients over to your business is going to take some time and patience.  However, if you stick with it and run a strong marketing campaign, you definitely have a chance!

Tags: , ,
Getting the Best Camera For The Kentucky Derby

Getting the Best Camera For The Kentucky Derby

1398481_3d_illustration_technique__concept_cameraWhat can you say, the Kentucky Derby or the “Run for the Roses” is truly the “most exciting two minutes in sports.”  And if you are not ready for the action, you will miss the “fastest two minutes in sports.”  Tourists will always be tourists, and any visitor to the Kentucky Derby always wants to bring back memories of their visit, to such a prestigious event. The Kentucky Derby is the first of three major races, that make up the US Triple Crown.  The others are the Preakness Stakes and the Belmont Stakes  Unlike the other two, the Kentucky Derby has been held without interruption since 1875.  For a horse to be victorious in the Triple Crown, it must win all three races.  But, by far the largest attended event to be held is the Kentucky Derby held at Churchill Downs, in Louisville.  When viewing the Kentucky Derby site, you cannot help but notice the color, the pageantry, the excitement of Kentucky Derby wagering and the spectacular photo opportunities around every corner.

 

How to Photograph

 

The easiest and simplest way to photograph the action filled two week festival of the Kentucky Derby is to purchase a box point and shoot camera.  You will get a lot of great shots.  But (yawn), it won’t be very exciting for the most part.  Let’s face it, there is a lot of action going on.  Then again, there is always the trusty camera phone.  And, the sophistication that many camera phones have these days, with clarity of the photo, zooming, lighting and most every feature of a regular camera, you will come away with some great shots.  Also, try http://theiphone4sjailbreaker.com. But, if you want more top of the line photographing power, you need to turn to a good quality digital camera.  Gone are the old days where if you had a bad photo, you had it on the negative forever.  With digital photography you can always take as many pictures as you like, depending on the size of your memory card.  Whatever you don’t like, you can always trash them.  Great cameras are found with companies like Canon, Samsung, Kodak and others.  Depending on how many bells and whistles (literally) you want on the camera will depend on how much you are willing to spend.

 

What to Photograph

 

Full details on the Kentucky Derby 2013 are found on so many websites, where you can get ideas for what to shoot when you get there.  But, the best shots are always the ones that are not planned.  They just happen.  The parade of Kentucky Derby 2013 contenders, the winner’s circle, action shots as the horses are making the turns, of course who can forget the derby hats that are a signature mark in the Kentucky Derby tradition.  You don’t need to look far to find something to photograph.  No matter how or with what, you will enjoy yourself whether you are an amateur or professional.

Tags: , ,
Fabulous Jewelry Is Ideal For Family Pictures

Fabulous Jewelry Is Ideal For Family Pictures

Jewelry ArtisansFamily members posing for family pictures would be well served by wearing heirloom jewelry passed down from generation to generation. Knowing full well that not every family has that at the tips of their fingers, you would least want to wear jewelry that photographs well and looks magnificent.

I’ve Never Seen Anything Like That

If you want to have a picture that is a real conversation piece you can find yourself a jewelry artisan that makes one-of-a-kind jewelry. So, where can you find Custom Jewelry in Atlanta? People used to go to the Yellow Pages for answers like this, but the Yellow Pages has become the computer. Open up your laptop. Now open your favorite search engine be at Safari, Bing, Google, Firefox, Yahoo or what have you. Type in the words ‘custom jewelry in Atlanta’ or handcrafted jewelry in Atlanta. Before you will be page after page of Atlanta’s jewelry artisans – but not all of them will qualify as ‘fine’. How do you differentiate between custom jewelry makers that know what they’re doing and those that don’t?

Good Thing You’ve Got Your Laptop Open

Since you’re on the Internet anyways, let’s further utilize your search engine. By typing in the name of the jeweler or their store you should be able to find not only their website but independent reviews of their abilities/service. And you do want to find independent reviews. Reading the reviews on a company’s website might be entertaining but your libel to get far more accurate and unbiased reports from a totally independent source. Let’s face it, who’s going to put a negative review right there on their website? Check to see how long they’ve been in business and if people have had any complaints. If there were complaints, were they taken care of in an acceptable manner? Customer service is a big deal – not just your jeweler’s ability. You want to know that if something goes wrong with the piece that they will take care of it in no uncertain terms.

You can make the next family pictures not only conversation pieces, but pictures that will hold the memories of the first time you got to where your specially designed piece of custom jewelry – made specifically for you and as unique as you yourself.

Resources:http://www.gemstonesadvisor.com/

Tags: , ,